HackerNoon Brand Manual
HackerNoon Brand Manual

HackerNoon Brand Manual

🗒️ Introduction Note

Hey there, Hacker 👋

Thank you for checking out Hacker Noon's 2021/2 Brand Manual. Here, you'll find everything you need to help

"make this thing a bigger green blob in the cloud" in the ever-wise words of our founder and CEO, Sir David Smooke.

Iteration 01 of this Manual was created with 💚 by Natasha Nel (VP Editorial Strategy) and Kien Dao (Design Lead) to expand the reach of the already well-recognised HackerNoon brand. More people publishing about technology = more documented technical expertise = good for Planet Internet.

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Our hope is that this Brand Manual will grow up to be the first place team members and contributors go to align their objectives with HackerNoon's brand mission and messaging; challenge themselves to innovate on the campaigns that came before; and create work that's worth shouting about. ✨

Contents

Why Does HackerNoon Exist?
Why Does HackerNoon Exist?

HackerNoon exists to be the best place for people to read, learn, and publish about technology. Visit this section to find out why we're aiming to publish 100,000 new writers in 2022.

Visual Assets
Visual Assets

Get all your HackerNoon logos, colour palettes, imagery, photography and (open-source!) typography here.

Written Communication
Written Communication

Here, you'll find all you need to write and speak HackerNoon, including: Language, Spelling, and Grammar Conventions, Brand Voice and Tone, and Copywriting Best Practices.

Partners & Co-Branding
Partners & Co-Branding

What it looks like when tech brands, startups, and businesses partner with HackerNoon.

Website and Social Media
Website and Social Media

Check out HackerNoon Brand Applications around the web. Coming soon: our brand new Product Design System... 👀

All HackerNoon's Social Profiles
All HackerNoon's Social Profiles

Media or Press Related Enquiry?

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Alternatively, feel free to reach out at yes-reply@hackernoon.com or visit hackernoon.com/contact.