Voice & Tone

• 3 Ways to Speak HackerNoon
• ✅ 1. Be Factual.
• ✅ 2. Be Purposeful.
• ✅ 3. Be Hilarious.
• Examples of HackerNoon's Voice & Tone in the Wild
• 💌 HackerNoon's Abandoned Draft Email

3 Ways to Speak HackerNoon

✅ 1. Be Factual.

• We are genuine but informal: we write the same way we speak.
• We use clear and concise language.
• We are down-to-earth and approachable in our communications.
• We avoid unnecessary jargon where possible (and when it's not possible to avoid some industry lingo, we ELI5).
• We back up our statistics, claims to fact, and sweeping generalizations with proper citation.

✅ 2. Be Purposeful.

• WHO ARE YOU WRITING FOR? Always consider the end-user.
• Write to educate, entertain, guide, enlighten, and empower. Write with purpose. Even in Slack.
• Only smart people can make what’s deeply technical widely accessible: we take time to think things through, do our research, and understand.
• We help demystify technical terms and concepts by curating and adding commentary to the tech stories told by our community of over 12,000+ contributors, as well as removing needless industry jargon.

✅ 3. Be Hilarious.

• The Internet is a crazy place. We don’t take it (or ourselves) too seriously.
• We like to use GIFs to make ourselves understood, and to prove to our discerning readership that we’re down with what the kids are spreading on the interwebs these days.
• Remember: great copy is really just on-point cultural references, with a side dish of sass and a custom-made meme or two.

Examples of HackerNoon's Voice & Tone in the Wild

💌 HackerNoon's Abandoned Draft Email