- 3 Ways to Speak HackerNoon
- ✅ 1. Be Factual.
- ✅ 2. Be Purposeful.
- ✅ 3. Be Hilarious.
- Examples of HackerNoon's Voice & Tone in the Wild
- 💌 HackerNoon's Abandoned Draft Email
3 Ways to Speak HackerNoon
✅ 1. Be Factual.
- We are genuine but informal: we write the same way we speak.
- We use clear and concise language.
- We are down-to-earth and approachable in our communications.
- We avoid unnecessary jargon where possible (and when it's not possible to avoid some industry lingo, we ELI5).
- We back up our statistics, claims to fact, and sweeping generalizations with proper citation.
✅ 2. Be Purposeful.
- WHO ARE YOU WRITING FOR? Always consider the end-user.
- Write to educate, entertain, guide, enlighten, and empower. Write with purpose. Even in Slack.
- Only smart people can make what’s deeply technical widely accessible: we take time to think things through, do our research, and understand.
- We help demystify technical terms and concepts by curating and adding commentary to the tech stories told by our community of over 12,000+ contributors, as well as removing needless industry jargon.
✅ 3. Be Hilarious.
- The Internet is a crazy place. We don’t take it (or ourselves) too seriously.
- We like to use GIFs to make ourselves understood, and to prove to our discerning readership that we’re down with what the kids are spreading on the interwebs these days.
- Remember: great copy is really just on-point cultural references, with a side dish of sass and a custom-made meme or two.