Copywriting Principles
Copywriting Principles

Copywriting Principles

πŸ–ŠοΈ Table of Contents πŸ–ŠοΈ

Foundational Rules for Good Writing

1. Begin with your end-user (aka reader) in mind

Start by putting yourself in the shoes of your (busy) readers β€” then cut the self-promotion, and get to the point.

What's keeping your ideal reader up at night?

Do they have the time to read your overly lengthy email?

Why should they GAF about the words you're writing?

Make 'em care from sentence one. And keep it BRIEF! 🐎

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2. Start important sentences with a doing word.

All the most memorable sentences begin with verbs.

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3. Never use "we" or "our" when you can use "you".

In the words of David Smooke, "people are selfish and self-driven."

For example:

  • ❌ We are writing to you with our very first Hacker Noon Monthly Newsletter for Writers!
  • βœ… You're getting this email because you're one of Hacker Noon's 12,000+ impressive contributors.

4. Avoid excessive punctuation

β€” and especially avoid exclamation marks.

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5. The Road to Hell is Paved with Adverbs

When you re-read your writing pre-publication, delete:

  • ❌ all unnecessary adjectives;
  • ❌ the words "that" and "very";
  • ❌ and all words ending in "-ly".
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