Brand Guidelines: Hacker Noon · 2021
Brand Guidelines: Hacker Noon · 2021

Brand Guidelines: Hacker Noon · 2021

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Looking for something that's not in this package? Contact Hacker Noon: 💌 yes-reply@hackernoon.com 💌 ⚡ hackernoon.com/contact

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What is Hacker Noon?

Hacker Noon is a place where anyone can read, write, and learn about technology.

We review, edit, improve and publish stories (submitted by 12,000+ global contributors) about the internet, programming, startups, interviews, coding tutorials, decentralization, and life advice.

When you create your free Hacker Noon account, you gain access to:
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The Tech Brief

A weekly newsletter curated by you and your personal interests.

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The Story Submission Portal

The best place for technologists to publish (with free, professional, editorial support).

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The Evergreen Program

Get one free credit to publish branded content when you complete your profile for business.

At Hacker Noon, we have only one rule.

We treat our internet friends with respect.

Partners & Co-Branding

On the daily, startups and big businesses alike approach Hacker Noon to help them tell more compelling brand stories; reach relevant niche audiences; and craft value propositions that'll resonate with some of the world's most intelligent and discerning technologists.
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There are 7 ways brands currently collaborate with Hacker Noon:

  1. Publishing branded content on The Evergreen Program (prev. Brand-As-Author)
  2. Targeting niche audience segments with the Ad by Tag Program.
  3. Optimizing for mad clicks with the Site-Wide Billboard Takeover.
  4. Getting targeted emails written, sent and promoted to the right people with the Thematic Newsletter Program.
  5. Sponsoring The Hacker Noon Podcast.
  6. Sponsoring the annual Noonies Awards.
  7. Generating brand and product awareness through Writing Contests.
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Scroll on for a glimpse of what it looks and feels like to work with Hacker Noon.

1. The Evergreen Program (prev. Brand-as-Author)

Heroku, AngelList, Indeed and 200+ other tech companies use Hacker Noon to publish and/or republish their blog posts, press releases, and technology updates. Here's what that looks like.

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2. Ad by Tag

Let’s say that you want to advertise your AI-based product. Naturally, you’d want to display your AD to those reading AI stories. But you’d also want to display your AD to not just those reading Artificial Intelligence stories, but also to those reading Machine Learning stories, TensorFlow stories, Deep Learning stories, Computer Vision stories, and so on. Enter: Ad by Tag.

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3. Site-Wide Billboard Takeover

Essentially a very sticky, popping, succinct banner ad, like such:

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4. Thematic Newsletter
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5. The Hacker Noon Podcast
6. Annual Noonies Awards
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7. Writing Contests
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Keen to know more about working with Hacker Noon? Here's where you need to be.

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Our Logo

History of Hacker Noon Logo

The original logo was created by Tom Snow.

A few years back, David was working with Tom Snow, a talented freelance graphic designer and illustrator, in order to create a range of logos for AMI publications, including Hacker Noon. As Tom and David were aware of the competition for technology publications at the time, they understand that by focusing on the "Noon" element, they would be able to create a brand identity that is distinct from the others, something that is unique.

As David set the key color for Hacker Noon to be #00ff00 green, Tom Snow's mind went straight back to, in his words, "being a kid at school and using a BBC Micro with a green monochrome display." Immediately, retro typefaces and scanning tube effects were what came to Tom's mind, which prompted Tom to design the typeface by using a 5x5 grid and the pixelated Hacker Noon clock, with both the hour hand and minute hand pointing up, indicating "noon" hour of the day.

1. Horizontal Hacker Noon Logo
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2. Clock-Only Square Logos
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How To Use Our Logo:

On Backgrounds
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  • In most situations, the Hacker Noon Shadow Logo used on background images should be placed on either the top or bottom left corner with even paddings.
  • In other situations, please contact us via yes-reply@hackernoon.com to learn about where to place the Hacker Noon logo.
On Colors

Please follow the following guidelines for placing the Hacker Noon logo(s) on color backgrounds:

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Please avoid bright colors on bright colors (i.e. green Hacker Noon logo on white backgrounds).

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Please avoid dark colors on dark colors (i.e. grey Hacker Noon logo on black/grey backgrounds.

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Highly saturated backgrounds can be used as long as they do not cause any visual disturbance when combined with Hacker Noon logo.

Logo Misuse
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Please do not crop the logo.

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Please do not change the opacity/transparency of the logo.

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Please do not change the color(s) of the logo.

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Please do not distort the logo.

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Please do not use any special effects on the logo.

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Please do not rotate any part of the logo.

Color Palettes

1. Core Colors

The OG Hacker Noon color palette.

  • Please use these color proportions in any layout or design.
  • Hacker Noon Green can be used as the accent color.
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HEX #FFFFFF

RGB (255, 255, 255)

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HEX #00FF00

RGB (0, 255, 0)

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HEX #3C3C3B

RGB (60, 60, 59)

2. Evergreen Palette

Retaining interest and freshness.

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HEX #007C41

RGB (0, 124, 65)

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HEX #00FF00

RGB (0, 255, 0)

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HEX #18FF6D

RGB (24, 255, 109)

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HEX #009862

RGB (0, 152, 98)

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HEX #34403A

RGB (52, 64, 58)

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HEX #01D758

RGB (1, 215, 88)

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HEX #00B171

RGB (0, 177, 113)

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HEX #285238

RGB (40, 82, 56)

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HEX #9ACD32

RGB (154, 205, 50)

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HEX #00ED8A

RGB (0, 237, 138)

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HEX #138A36

RGB (19, 138, 54)

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HEX #ADFF2F

RGB (173, 255, 47)

3. Duotone Palette

Or "bisexual lighting". (Totally a thing, look it up!)

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HEX #00FF00

RGB (0, 255, 0)

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HEX #006094

RGB (0, 96, 148)

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HEX #00C03B

RGB (0, 192, 59)

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HEX #0040B1

RGB (0, 64, 177)

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HEX #00A059

RGB (0, 160, 89)

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HEX #0020CE

RGB (0, 32, 206)

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HEX #008076

RGB (0, 128, 118)

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HEX #0000EB

RGB (0, 0, 235)

4. Mysterious Palette

Exploring the depths... of what does and does not match terminal green.

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HEX #2B0A1A

RGB (43, 10, 26)

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HEX #00FF00

RGB (0, 255, 0)

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HEX #7D1E4C

RGB (125, 30, 76)

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HEX ##23524

RGB (18, 53, 36)

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HEX #F274B1

RGB (242, 116, 177)

5. Color Block Palette

For when you're nostalgic for screen text colour combinations that hurt your eyes just a little bit.

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HEX #00FF00

RGB (0, 255, 0)

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HEX #FF1C6F

RGB (255, 28, 111)

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HEX #0020A1

RGB (0, 32, 161)

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HEX #FFFFFF

RGB (255, 255, 255)

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HEX #FFFF00

RGB (255, 255, 0)

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HEX #FF5900

RGB (255, 89, 0)

Imagery & Photography

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Editorial Note Our overarching image policy is the same as our overarching editorial policy: *****We Treat Our Internet Friends With Respect.***** That means that when our editors are considering the images and photography attached to your story submissions, they are avoiding anything that might be deemed triggering to members of our international audience.

Best Practices and Brand Templates

Having troubles looking for ways to share your stories across the interwebs? No worries, we've got your back. We've created these two templates for our writers to use wherever they best fit.

Go all out!

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  • Dimensions: 1200x630 px
  • Best fit: Facebook, LinkedIn, Twitter

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  • Dimensions: 1080x1080 px
  • Best fit: Facebook, LinkedIn, Twitter, Instagram

Typography

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The Hacker Noon Font

The Hacker Noon Font is used sparingly for special brand statements and emphasis.

  • Hacker Noon Font can be used for special headings subtitles, and numbers. Also, it's open sourced.

⬇️ You can download the official Hacker Noon font here:

Hacker Noon Font.zip7.4KB
Hacker Noon Web Font Family

Hacker Noon uses the SF Pro Font Family on social media and on the website.

  • SF Pro Display Bold is used for H1, SF Pro Display Semi-Bold for H2, and SF Pro Display for paragraph text.

⬇️ You can download SF Pro Display font family here:

SF Pro Display - Font Family.zip27019.5KB

Voice & Tone

✅ Factual:
  • We are genuine but informal: we write the same way we speak.
  • We use clear and concise language.
  • We are down-to-earth and approachable in our communications.
  • We avoid unnecessary jargon where possible (and when it's not possible to avoid some industry lingo, we ELI5).
  • We back up our statistics, claims to fact, and sweeping generalizations with proper citation.
✅ Purposeful:
  • We write to educate, entertain, guide, enlighten, and empower.
  • Only smart people can make what’s deeply technical widely accessible. We take time to think things through, do our research, and understand.
  • Sometimes, it’s our job to help demystify technology by curating and adding commentary to the tech stories told by our community of over 12,000+ contributors.
✅ Hilarious:
  • The Internet is a crazy place. We don’t take it (or ourselves) too seriously.
  • We like to use GIFs to make ourselves understood, and to prove to our discerning readership that we’re down with what the kids are spreading on the interwebs these days.
  • Remember: great copy is just on-point cultural references with a side dish of sass.

Copywriting Principles

1. Start by putting yourself in the shoes of your (busy) readers — then cut the self-promotion, and get to the point.

What's keeping your ideal reader up at night? Do they have the time to read your lengthy email? Why should they GAF about the words you're writing? Make 'em care from sentence one — and before you write sentence two, ask yourself: could I say this in one sentence? Would a bulleted or numbered list help make this easier to read?

For example: Your Articles Can Earn you Crypto Cash! Do you want to earn a little spending crypto in exchange for your thoughtful Hacker Noon content? Find the steps to do that here. Should be: Earn Crypto With Your Hacker Noon Stories: read this and learn how to monetize your content.

2. All the best sentences begin with verbs.
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3. Never use "we" or "our" when you can use "you".

In the words of David Smooke, "people are selfish and self-driven."

For example: We are writing to you with our very first Hacker Noon Monthly Newsletter for Writers! Should be: You're getting this email because you're one of Hacker Noon's 12,000+ impressive contributors.

4. Avoid excessive punctuation — and especially avoid exclamation marks.
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5. When you re-read your writing pre-publication, delete: all unnecessary adjectives; ❌ the words "that" and "very"; ❌ and all words ending in "-ly".
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Language, Spelling & Grammar Conventions

We use American English Spelling conventions.

If you’re from a former English colony that’s not America, that means a ‘Z’ where you think an ‘S’ should go in words like “organization” and “realize”.

It also means there’s no “U” in the word “color”, etc.

We Capitalize Story Titles.

E.g.: How To Stay Human in the Digital Era: A Series of Fortunate Tips for Shaping the Next Generation

We serve a global audience, and we’re aware that English is not everybody’s first language.

We are not Grammar Tyrants, as a publication. Our Editors ask—

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“What improvements can I make here to ensure this story is generally understood?”

not—

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“How can this person possibly not know the difference between your and you’re?”

How to Speak Hacker Noon

👍 Hacker Noon Contributors (preferred) / Bloggers / Writers

👎 Bloggers / Writers for Hacker Noon (we work together)

👍 Hacker Noon Stories

👎 Hacker Noon Articles / Posts

Hacker Noon Brand Applications Around the Web

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Our website is designed for reading.

Watch this space: in 2021, Hacker Noon's homepage, tag pages, and story pages are set to move in a more minimalist direction, from a product design perspective.

Our social media is designed to pass the cursory glance test.

Where we avoid offensive colours on our website — where Reading Time is the KPI — our extended online communities still receive a healthy dose of the old-school Hacker Noon terminal green, tastefully combined with a variety of duotone templates provided by the only platform we love as much as we love Notion, the incomparable Canva.

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Find, Follow & Tag Hacker Noon Online

Hacker Noon is most active on Twitter Linkedin, Google News, GIPHY, Instagram, iTunes, Facebook, and Youtube.

Here is the long list of all our social and community accounts:

Media or Press Related Enquiry?

Please see help.hackernoon.com for more resources on guest posting, publishing your press releases on Hacker Noon, and to learn more about our Evergreen program for brands.

Alternatively, feel free to reach out at yes-reply@hackernoon.com.

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